Five Slices, Five Boroughs, One Day, Zero Car

For the 5Boro Pizza Challenge, a refined and cohesive brand identity was developed across all channels — including participant T-shirts, a 'pizza passport' booklet, medals, event signage, and social media assets.

The result is a fun, cohesive brand experience that brings real buzz and excitement — just like the whole city coming together to celebrate NYC’s public transit and its love for pizza slices.